Vergangene Veranstaltungen

Deutschland gegen Italien

Beratung Amsterdam  : C1000 supermarkten
Ort : Monaco di Baviera

Kurzbericht :

C1000is a Dütchsupermarketchain. Founded in 1981, as of the end of 2008the chain had 374 stores and employed 32,000 people. Its market share was 13.2% and growing.

The supermarket chain operates in a rather unique manner for a supermarket using the Franchisesystem. C1000 focus for growth is primarily on trying to be the cheapest supermarket.

C1000 often finds itself in competition with Albert heijnthe largest Dutch supermarket chain. C1000's early marketing campaigns were largely about emphasising Albert Heijn's bad points. Until 2008, C1000's parent company Schuitemawas owned by Royal Aholdfor 73%, Albert-Heijn's parent company.